About Us
ULTBIAS Blue is a dedicated extension of ULTBIAS (formerly Prism Platinum), built by and for collectors. As passionate collectors ourselves, we’ve spent years shaping the collecting scene. ULTBIAS Blue is the next evolution of that journey.
ULTBIAS Blue will have its own dedicated experience at www.ultbiasblue.com
This platform was created with one goal: to put collectors first. Here, you’ll find thoughtfully designed products, community-driven campaigns, and a seamless experience.
How does it work?
1. Concept Stage
Collectors can reserve from a curated selection of concepts early. If a concept gathers enough interest, it moves to Pre-Order. If it doesn't, it gets archived. A live interest bar tracks demand, and early reservations receive a 10% discount if the concept proceeds. Reservations are secured by entering their shipping and credit card details. Collectors won't be charged until the Concept proceeds to Pre-Order
If you’re excited about a concept, don’t keep it to yourself, share it with your fellow collectors! The more interest it gathers, the more likely it is to proceed to the next stage.
2. Pre-Order Stage
Once a concept reaches its interest goal, it moves into the Pre-Order Stage. For the first two weeks, there are no stock limits and every collector has the chance to secure a binder without the fear of it selling out.
Collectors who reserved the product during the Concept Stage will have already been charged and automatically receive a 10% discount. Those who didn’t reserve in advance can still place a pre-order, but the discount no longer applies.
3. Production Stage
Once the Pre-Order Stage ends, the binder officially enters full production. We work closely with our manufacturer to meet a production timeline of approximately 30 days.
While we aim to stay on schedule, minor delays can occasionally occur due to thorough quality checks, we believe it’s worth the extra time to ensure every binder meets the highest standard before shipping.
4. Fulfilment Stage
Once production is complete, your binders are sent to our World Warehouse, which connects directly to local warehouses around the world. Pre-Orders will be packed carefully and shipped directly to all customers. Tracking numbers will also be sent which customers can monitor.
Some remaining stock will be available for immediate purchase on ultbias.com and ultbias.us
5. Run-It-Back
Once all stock has sold out, the binder enters a cool-down period of 4 weeks. During this time, the product will be temporarily unavailable.
After the break, it returns to the Concept Stage for another interest check, giving collectors a second chance to bring it back!
Concepts Launching 12th July
✨ Introducing "Destiny" debuting as part of our new Window Series
Destiny features a soft arched window, paired with delicate glints of stars ⭐️ scattered around. The holographic detailing makes it that much more dreamy! 💭
Available in A5 Standard and Deluxe sizes
✨ Introducing "Cosmic" debuting as part of our new Constellation Series
This design features a soft lilac hue, layered with delicate astral details, perfect for collectors who adored "Constellation" and want to complete the collection line
Available in A5 Standard and Deluxe sizes
myCOLLECTION reimagined, we’ve blended existing elements and introduced a stunning dual-colour gradient design in our new Horizon Series
The blue-pink gradient design blends both the elements of "Celestial & Floral" binders so you will see subtle flower and cloud details combined
Available in A5 Standard and Deluxe sizes
Our first design utilising our double holographic foil! Introducing "Love Potion"
At the centre of the design is a heart shaped bottle filled with shimmering red foil liquid, sealed with a delicate lid, and suspended by a dainty chain, available in Black
Available in A5 Standard and Deluxe sizes
Our first design utilising our double holographic foil! Introducing "Love Potion"
At the centre of the design is a heart shaped bottle filled with shimmering pink foil liquid, sealed with a delicate lid, and suspended by a dainty chain, available in White
Available in A5 Standard and Deluxe sizes
Introducing Part II - Astro, an extension of the original Astro binders. Part II brings the crescent moon to life nestled in soft clouds; simple, celestial, and serene
Part I and II are available in A4 Single - Midnight
Introducing Part II - Astro, an extension of the original Astro binders. Part II brings the crescent moon to life nestled in soft clouds; simple, celestial, and serene
Part I and II are available in A4 Single - Dream
Introducing Part II - Wanderlust, an extension of the original Wanderlust binders. Part II now features a cat resting on a luminous crescent moon; a calm, dreamy twist on the original
Part I and II are available in A4 Single - Midnight
Introducing Part II - Wanderlust, an extension of the original Wanderlust binders. Part II now features a cat resting on a luminous crescent moon; a calm, dreamy twist on the original
Part I and II are available in A4 Single - Dream
Building on the Astro & Wanderlust Part II binders, we are unveilling the Duo Edition, now available in your favourite Dream and Midnight colourways 🌙✨
If you remember the original Duo Editions, you’ll know the spines are fully interchangeable and yes, Part II continues this collector-favourite feature!
Part I and II are available in A4 Duo - Midnight (pictured) or Dream
✨ Introducing "Destiny" debuting as part of our new Window Series
Destiny features a soft arched window, paired with delicate glints of stars ⭐️ scattered around. The holographic detailing makes it that much more dreamy! 💭
Available in A5 Standard and Deluxe sizes
✨ Introducing "Cosmic" debuting as part of our new Constellation Series
This design features a soft lilac hue, layered with delicate astral details, perfect for collectors who adored "Constellation" and want to complete the collection line
Available in A5 Standard and Deluxe sizes
myCOLLECTION reimagined, we’ve blended existing elements and introduced a stunning dual-colour gradient design in our new Horizon Series
The blue-pink gradient design blends both the elements of "Celestial & Floral" binders so you will see subtle flower and cloud details combined
Available in A5 Standard and Deluxe sizes
Our first design utilising our double holographic foil! Introducing "Love Potion"
At the centre of the design is a heart shaped bottle filled with shimmering red foil liquid, sealed with a delicate lid, and suspended by a dainty chain, available in Black
Available in A5 Standard and Deluxe sizes
Our first design utilising our double holographic foil! Introducing "Love Potion"
At the centre of the design is a heart shaped bottle filled with shimmering pink foil liquid, sealed with a delicate lid, and suspended by a dainty chain, available in White
Available in A5 Standard and Deluxe sizes
Introducing Part II - Astro, an extension of the original Astro binders. Part II brings the crescent moon to life nestled in soft clouds; simple, celestial, and serene
Part I and II are available in A4 Single - Midnight
Introducing Part II - Astro, an extension of the original Astro binders. Part II brings the crescent moon to life nestled in soft clouds; simple, celestial, and serene
Part I and II are available in A4 Single - Dream
Introducing Part II - Wanderlust, an extension of the original Wanderlust binders. Part II now features a cat resting on a luminous crescent moon; a calm, dreamy twist on the original
Part I and II are available in A4 Single - Midnight
Introducing Part II - Wanderlust, an extension of the original Wanderlust binders. Part II now features a cat resting on a luminous crescent moon; a calm, dreamy twist on the original
Part I and II are available in A4 Single - Dream
Building on the Astro & Wanderlust Part II binders, we are unveilling the Duo Edition, now available in your favourite Dream and Midnight colourways 🌙✨
If you remember the original Duo Editions, you’ll know the spines are fully interchangeable and yes, Part II continues this collector-favourite feature!
Part I and II are available in A4 Duo - Midnight (pictured) or Dream
Why ULTBIAS Blue?
ULTBIAS Blue was created to support and grow with our community. It’s driven by three core values that help shape the future of ULTBIAS:
1. Making Premium Collecting Accessories More Accessible
With years of experience and trusted partnerships in logistics and manufacturing, ULTBIAS Blue ensures that collectors worldwide get high-quality products faster, easier, and more affordably.
We’ve worked hard to simplify the ordering experience: no more surprise taxes, customs fees, or confusing shipping costs. Everything is taken care of up front, so you can focus on collecting.
Thanks to our Dynamic World Warehouse Network, we’ve already cut shipping costs by up to 50% for the UK, EU and Canada and with continued support, we aim to lower them even further for the entire international community.
2. Releasing More Original Designs, More Often
Our team is bursting with ideas—hundreds of designs we’d love to bring to life. But as a small business, traditional launches meant we could only release one product at a time, with each campaign funding the next. It wasn’t sustainable.
ULTBIAS Blue introduces a Collectors-First approach, where collectors play a direct role in deciding which concepts go into production. This model gives us the freedom to launch new products more frequently, and gives you a better chance of securing a binder that feels made just for you.
3. Supporting Original Work by Collectors, for Collectors
Every ULTBIAS design is original, rooted in inspiration from the world of K-Pop, fandom, art, and storytelling. By supporting ULTBIAS Blue, you’re not just buying a product, you’re supporting creativity for your collection by collectors, for collectors.
We’re proud to see how each piece resonates differently with every fan, reflecting your collections, your bias, your journey.
